Sunday, 27 May 2007

Worse than hieroglyphics

An article by Sam Dunn in today's Independent on Sunday compares the user information that accompanies financial products to Egyptian hieroglyphics, and unsurprisingly, the hieroglyphics come off best.

For some unscrupulous companies, jargon and obscure language can help to sell products or services. Customers cowed or dazzled by technical or impressive-sounding language will be reluctant to shop around for alternatives.

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